Every Contact Has Opportunity

Every contact has opportunity

There are many factors that will help you when building a networking relationship. Key among them is getting people to know, like, and trust you. One factor it the Golden Rule of Networking: Give First, Get Second. Another means of getting others to know, like, and trust you is remembering that Every Contact Has Opportunity.

It is easy to dismiss someone as being of little or no consequence to us. We’re all guilty of doing it. Maybe it was a gas station attendant or a receptionist. It could even have been the kid delivering the paper.

Know this, however:

  • Not everyone will be your next prospective client. But everyone knows someone that might be
  • Not everyone will fit neatly into your network as a center of influence. But everyone is connected to someone who could
  • Not everyone is going to be chock full of useful information but you can bet they sure know a person who is.

So, keep in mind that every contact has opportunity. Everyone has value and every relationship has potential. Knowing this, everyone deserves and should receive respect and attention. Just as you would offer your best clients, centers of influence, or prime information source. If you consistently do this, everyone will Know, Like, and Trust you. And people who do not know you will want to somehow be associated with you.


Learn more about networking and AmSpirit Business Connections at www.amspirit.com

Never Stop Giving

Never Stop Giving

“How do I go about getting others to know, like & trust me?” In the world of business and professional networking, that is the $64,000 question. One answer to this question is Never Stop Giving.

The Golden Rule of Networking

The Golden Rule of Networking states “Give first, get second.” In short, if you want to get things FROM your network, you first need to give things TO your network. If you are not sure what you have to give, here are some ideas.

  • Give referrals or additional contacts.
  • Share opportunities.
  • Connect people to information, such as book titles, websites, and groups on Facebook or LinkedIn.
  • You can even give intangibles, such as encouragement and support.

Regardless of what you give, the bottom line is this: give, give, give! When you give to others they cannot help but know, like, and trust you. And, as a result, they will want to return the generosity. In addition, you will develop the reputation of being a generous person. This will inspire others to want to contribute to you, as they trust that you are likely to give back.

Giving is Powerful

Giving is powerful and should become almost a daily habit.

  • Share information with others and they will share information back.
  • Give referrals to centers of influence in your network and they will go out of their way to return the deed.
  • Help your prospective clients with things unrelated to what you sell and you will be forever on the top of their mind (perhaps referring you clients down the road).
  • Be supportive of your clients and vendors and they will rave to others about you.

Therefore, with everyone you encounter, ask yourself this: “In what way could I help them?” When the answers come to you, take action. That will build know, like, and trust like nothing else. And remember to never stop giving!


Learn more about networking and AmSpirit Business Connections at www.amspirit.com.

Creating Solid Networking Relationships

Creating Solid Networking Relationships

Creating solid networking relationships can be distilled down into three simple words: Know, Like & Trust.

  • You build relationships when people get to know you and you get to know them.
  • You build relationships when you get the people you know to like you.
  • And you build relationships when you do the things that allow other people to trust you.

Here is a simple reality – people (yourself included) do business with those they Know, Like & Trust.

You likely have the accountant, banker, or financial planner in your life because, all things being equal, you Know, Like & Trust them. In fact, all things being UNequal, you would still opt to do business with the person you Know, Like, & Trust. Think about it. If you have automobile insurance, there is no question you could find the same coverage for less. Yet, you stay with the same agent. Why? You Know, Like & Trust that person.

Know, Like & Trust is a powerful component of human nature. If you can get people coming to the conclusion that they Know, Like & Trust you (at a very gut level), they will more likely be moved to help you … refer clients to you … introduce you to centers of influence … and direct you towards beneficial opportunities. So, at the end of the day, know-like-trust is the foundation for creating solid networking relationships.


Learn more about networking and AmSpirit Business Connections at www.amspirit.com.

Networking Rx: Borrowed Trust (EPS 206)

Borrowed Trust

Frank Agin, author and founder of AmSpirit Business Connections, illustrates borrowed trust with a story about his son growing his power washing business by utilizing the trust that Frank built with others.

http://networkingrx.libsyn.com/borrowed-trust-eps-206

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit www.amspirit.com/franchise.php.

The Proper Networking Mindset

It is vital that you understand three recurring networking themes:

  • The Golden Rule of Networking
  • Know, Like and Trust
  • Every Contact Has Opportunity

Beyond these, however, you also need to have the correct networking mindset, as attitude is everything:

  • Believe It Works … Whether you believe networking will work or you don’t, you are going to be right. If you believe in it, you will conduct yourself with confidence and that will draw people to you. If you are skeptical of the activity or its potential, that will serve to repel people from you. Thus, BELIEVE!
  • You Network Well … Remember: Everything you do is networking… Everything you have ever achieved has involved networking … Everywhere you go is networking … Everyone you interact with involves networking. KNOW THIS … You are much better at networking than you likely give yourself credit for.
  • Be Of The Right Mind … Not every day is going to be a good day. As such, if you are not in the right frame of mind (and cannot get there), save your networking for another day … stay home … off the phone … away from e-mail.

In life, attitude is everything. The same is true in networking. Before you network, get the right attitude.

Creating A Referral Machine 6 of 7

If you do a spectacular job educating your network on recognizing referrals, great. That, however, is not enough. You need to empower them with the ability to talk to prospective clients about what it is you do.

For example, if they recognize that the displaced executive is a potential client to refer to you, great. Encourage them to strike up a conversation with the person (and they will if they know, like and trust you). And transition into a discussion about franchising. Here is an example:

“I am sorry you are in transition. What is your next move? Have you considered becoming your own boss? I understand that franchising is almost a fool-proof means of successfully being in business. I know a great franchise broker … there is no obligation to meet with him and his services are essentially free, as the franchisors pay his fees.”

In addition to general conversation, empower your referral machine with non-technical buzz words and catch phrases about your industry (as well as what they mean) … Franchise Fee … Ongoing Royalties … FDD … Earnings Claim … Discovery Day.  Your network should know enough to talk about what you do but not enough to do it.

Finally, encourage your network to hook you into the situation. In short, encourage the person to talk about you in a connecting sense. Returning to the example from before “I know a great franchise broker. There is no obligation to meet with him and his services are essentially free, as the franchisors pay his fees.”

Creating A Referral Machine 4 of 7

Okay, there are lots of potential people with whom to establish a relationship. What about the “HOW”? How can you make this happen?

Yes, there are lots of people. That is generally not the problem. That is seldom people’s shortcoming in creating a referral machine. It is the “how” that trips people up.

In establishing relationships, there are three main categories of activities you need to consider making part of your personal regimen. (1) Giving or adding value to others; (2) Ensuring that you become involved; and (3) Making sure that you are dependable or reliable in what you say and do.

First, when people hear the term “GIVING TO OTHERS”, they tend to conjure up images of dragging out their wallets. That is not the case at all. There are lots of things you can do in giving or adding value to others.

  • Doing business with others.
  • Sending them referrals.
  • Providing them with information.
  • Spurring them on.  
  • Introducing them to others.

Each of these things adds value to others. The key part of all of this, however, is that when you add value to others, they cannot help but feel they know you, like you, and trust you. And somehow, they are quietly compelled to return the deed at some point in time.

Second, another means of establishing relationships is getting involved with your community.

Trust this, no matter where you live there are business groups, charities and civic initiatives that could use your time, talent and energy. When you get involved in your community, it raises your level of exposure and it demonstrates your commitment. With these things, people cannot help but feel they know you, like you and trust you, which is exactly what you need to start establishing relationships and to create a referral machine.

Finally, adding value and getting involved are great for establishing relationships. You, however, will undermine the entire process if you are not reliable. With even an innocent infraction of unreliability, you can kill your chances of getting referrals. Be reliable … be on timedo what you sayfollow-up, as you promise. And if for some reason you are unable to do these things, alert the person who might be relying on you as soon as possible.

This may all seem like common sense. It is. However, it is not common practice. It has tripped up even those with the best of intentions. Guard against this.

Nevertheless, once you have these relationships established, you can start to put your referral machine to work. That is the subject of Part 5.

Creating A Referral Machine 2 of 7

Just because you want this referral machine does not mean that you get it. You have to build it using a three-step process to do so. 

  1. You start by establishing relationships.
  2. Then within those relationships (which is essentially a network of people), you empower them to not just understand what you do, but how to talk about it.
  3. Finally, you remain in continual contact to appropriately guide and re-adjust the process. Yes, this takes work, but in the end the rewards far outpace the effort.

The foundation on which you will create a referral machine is the relationships you have with others. This is the most important point: people do business with and refer business to those that they know, like and trust. Those who get the most and best referrals are simply those who have the best relationships. They are widely known, highly liked, and implicitly trusted.

We will cover this process in greater detail starting in Part 3.

Networking Rx: The Formula Of Trust (EPS 162)

Frank Agin, host of Networking Rx, shares thoughts and commentary from an article by Adam Connors of NetworkWise (@TheNetworkWise) on how trust is built. https://www.networkwise.com/how-do-you-build-a-trusted-professional-network/

http://networkingrx.libsyn.com/the-formula-of-trust-eps-162

For more information on AmSpirit Business Connections and its franchise opportunity program, contact Frank Agin at frankagin@amspirit.com or visit http://www.amspirit.com/franchise.php.

199) In Search Of Likability

Of one thing you can be sure, everyone wants to be liked. It’s an innate desire that’s as old as recorded time.

Moreover, people want to associate with those who like them. In fact, they want to surround themselves with those that simply delight in who they are and to achieve that they subconsciously return the feeling. So, here’s the lesson: If you want to build your network far and wide with people who like you, make a point of finding ways to like others.

With everyone you encounter, take a quick survey of their interpersonal characteristics. While they may not be perfect (as none of us are), no doubt there is something about them that makes you declare “I like this person.”

Whatever it is, seize upon that one thing and focus on it. Your affection for them will grow and that will come through as you interact. And then, they will grow to like you in return.


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