When weighing your package, include a dime and a paper clip to account for the weight of the ink. I bet you have never heard of this idea before.
If you don’t, here’s what’s likely to happen. Your mail might be delivered with postage due. And the last thing you need is your prospect to think, “Here’s somebody wanting me to spend money with them and they are asking me to put up money to pay for the postage on the envelope”. Not good. It just doesn’t make any sense.
So again, keep that critical tip in mind. Always add the paper clip and a dime to account for the ink if you don’t want your mailing to embarrass you.
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