Your life is comprised of various assets. There is physical capital such as money, investments, homes, cars and other belongings. There is human capital, such as your ability to work, think and do things. And there is social capital, which the invisible benefit that your network provides.
Know this, when you network, it is not an expense of your time. Do not think of it in those terms. Certainly some networking is more productive than others, but understand that any networking is an investment.
- Prospecting: An Investment.
- Attending An Event: An Investment.
- Volunteering: An Investment.
- Socializing: An Investment.
Think about networking as a component of building your personal wealth. When you network, you build value in your life. So get out and network. As you do, feel as if your net worth is growing… because it is.