Being Active on LinkedIn is key. From time to time, however, people are reluctant to do anything on social media simply because they feel woefully behind. They say or think, “I have not done anything on LinkedIn and so I am connected to so few people. What is the point of doing anything now?”
Embarking on LinkedIn can seem daunting, especially when you see what others have achieved in terms of connections, activity and traction. It is easy to have that “I will never catch up” feeling.
Do not despair. There is a quick and easy way of becoming networked on LinkedIn. The second active use of LinkedIn is to take advantage of groups.
Again, social media is nothing more than a giant networking event. Imagine that within this immense, continually-running and information rich event, there are rooms off to the side. Within these rooms are people who all have a common bond or interest.
For some, it is the fact that they are all involved in small business or a particular company. For others, it is based on where they live or went to college. And for others it is just a general interest, such as marketing, engineering or accounting.
For the most part, these groups are highly welcoming and continually interested in new members. So find a group or groups that interest you and sign in. And if you cannot find a group that you would like to be part of, LinkedIn allows you to create a group and start to grow it.
Here are a couple neat things about groups.
First, normally on LinkedIn, you can only invite to connect those that you already know somehow, some way. So if you are just getting started and only have a few (if any) connections, you might feel as if there is no way (or no one to turn to) to get additional connections. Once you are admitted to a group you are able to invite to connect people who are within the group. So get into a group and seek out interesting people to connect with.
Second, normally on LinkedIn you are only permitted to communicate with the people you are directly connected to. So, again, if you have few connections, you have few people to communicate with. Once in a group, however, you are able to directly communicate with all the people within that group.
So joining or starting groups and then interacting within it is a powerful active use of social media.