Referral Metrics

AmSpirit Member’s Two Year Project Finally Ready!

Amongst performance improvement consultants, there is a saying, “That which is measured gets acted upon.” In short, if you track performance, it will likely improve.

The evidence of this is all around us. A law firm track their staff attorney’s time and billable hours soar. A company ties it bonuses to the stock price and employees double their efforts. A business gives raises on productivity and employees show up early, stay late and work like a dog in between. That which is measured gets acted upon.

AmSpirit Business Connections’ Tom Anderson believes that this same principle can improve referrals. Anderson, the owner of Excelleweb, has spent the last two years creating Referral Metrics along with software developer Nick Sisco. Referral Metrics is a website ( the empowers individuals to track all their networking activities, such as where they connect with people, with whom they give and get referrals from and even the dollars they generate.

“As business professionals, you know that referrals are like gold and as such you network in a variety of places,” Anderson remarks. “You likely give and receive lots of referrals over time. And you likely wonder, ‘What is really working?'”

This is only human nature. After all, any reasonable business person is asking,  “Where should I spend my time networking? … Who are my best referral partners? … How much ROI did I get from my networking efforts?” Referral Metrics answers all these questions, whether the person is tracking information on their computer or the program’s mobile browser.

Anderson understands that the notion of tracking referrals could be foreign to many and thus he is offering a free 15-day trial subscription to Referral Metrics, giving people an opportunity to experience this networking tool. To take advantage of this trial offer, CLICK HERE.

Tom Anderson can be reached at

The Friend Card

One of the great things about AmSpirit Business Connections is that members tend to become great friends. Mind you, these people represent a variety of businesses or professions and these individuals, for the most part, did not know one another before they got involved. When they become great friends, they establish a heightened sense of “know, like and trust,” which is the required foundation for the productive exchange of quality referrals.

One of the bad things about AmSpirit Business Connections is that members tend to become great friends. You see, for Chapters to become and remain productive, members need to be accountable and reliable to one another.

From time to time, however, some of these fellow members stray from this necessary standard (they do not attend meetings … they do not settle their financial obligations to the Chapter … they consistently arrive late or leave early … they are excessively disruptive … they fail to give referrals).

When they stray, it is difficult to confront these great friends with these transgressions.

To keep a productive Chapter, however, you need to address these matters (as difficult as it might be). If you don’t, you will lose money. It will not be abrupt or immediate, like losing a wallet or having a client sever a relationship. Nevertheless, these transgressions will impact you financially.

You see, in time your Chapter will generate less referrals (some of which would have been for you). In time your Chapter will lose committed members, disenchanted with the inequity (meaning less people to generate referrals for you). And in time, guests will become more and more reluctant to become part of the Chapter (further limiting your opportunities).

As such, if you do not confront the transgressions, you will lose money. So friendship aside, you must be committed to tackle any deviation from the AmSpirit Business Connections’ standard for accountability and reliability.

When you do, however, you might have a fellow member who, in demeanor and word, effectively says, “Hey, we’re friends aren’t we? So what’s the big deal? Turn a blind eye towards my transgressions.” They are playing the “Friend” card. In short, they are attempting to pit your friendship against the best interests of the Chapter.

At this moment, remember you have a “Friend” card too. It effectively says, “Hey, we’re friends aren’t we? If so, then as a friend you will do all you can to uphold the standards of this Chapter, because if you don’t you are costing all of us money. And a great friend would not do that, would they?”

Remember, for Chapters to become and remain productive, members need to be accountable and reliable to one another. If this does not happen, everyone loses. Thus, as a member looking to ensure that a great environment persists in AmSpirit Business Connections, you need to do all you can, including playing your “Friend” card.

AmSpirit Members Give Back and Raise Bar on Sponsorship $7,000

Members of the Granville Chapter of AmSpirit Business Connections, Katy Paumier (Paumier Medical Management Group, Inc.) and Bruce Westall  (Porch House B&B), are featured in the November 19, 2012 edition of CLICK HERE to see the article on how they helped to raise the bar on sponsorships for the already successful Thanksgiving Day Turkey Trot. Numerous other AmSpirit members have contributed their efforts to this success as well, from sponsoring, to participating, to photgraphing, and donating. Be sure to check out this article and see how AmSpirit suporrts giving back to it’s communities.

Katy can re reached at and Bruce can be contacted at

Give More TO Your Network; Get More FROM It

Effective professional networking is about building know, like and trust in your relationships. This is not a function of skills and techniques. Rather, you improve these networking relationships by focusing on your attitudes and habits.

What attitudes and habits improve your ALTRUISM?  Improve your network by focusing on your attitudes and habits. Altruism is the habit of giving to the world around you. Here are some thoughts from Foundational Networking by Frank Agin, founder and CEO of AmSpirit Business Connections:

  • What you give to the world, comes back in the form of people wanting to associate with you. Give those around you opportunities, information, support, energy, and additional contacts.
  • Attempt to identify with others’ challenges, insecurities, struggles, and disappointments. Compassion helps you develop a heightened sense of how you can contribute to others. There is great value in providing others with moral support in times of trouble.
  • When you smile, you cause others to smile with you (giving them an uplifting feeling).
  • Giving your time and talents by volunteering offers opportunities to fortify your network.
  • Offering compliments to others costs you nothing, but improves their self-esteem.
  • Give Accolades! Celebrating others’ achievements creates a stronger bond with them.
  • Take every opportunity to say “thanks” whether in word, written note, or special action. Say thank you often. It will give others the sense of feeling appreciated.
  • When you really listen to someone you give validation to them.
  • Others want to give to you, especially if you have given to them. Accept it. By opening yourself to these offerings, you give them the joy of helping you.
  • Focus on ways in which you can be considerate of others’ feelings.
  • Find ways you can have a positive impact on the lives of others in any way, big or small. Altruism is not so much what you give but the spirit that moves you to give.
  • Always be ready to lend a helping hand even if you might not receive anything in return, as there is no rhyme or reason as to when or how much your generosity will return to you.
  • The triumphs of others are your gains, too, and their struggles are your struggles too.
  • Altruism is not limited by your personal wealth, professional experience or influence. Just bringing people together from different segments of your life is invaluable to others.

Great Networkers: Born or Made?

Are great networkers born with that innate ability (something in there DNA)? Or is it something acquired? Or is it something completely different? Click to hear what Frank Agin (AmSpirit Business Connections founder and president) thinks.

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Be Our Guest!

As AmSpirit Business Connections’ members pride themselves in doing business with fellow Chapter and organization members, they are constantly looking for THAT guest whom they can help in a significant way or who will fulfill a need within the Chapter and be able to contribute to the group. See Jacci Adams’ of the Hall of Fame Chapter (Creative Source 4623 Everhard Rd. NW Canton, Ohio 44718) Blog Post: “3×4 Consulting says:  Vote AmSpirit  (not a political ad)”. Jacci can be reached at