LinkedIn Active Use 1 of 4

If you went to a networking event, grabbed a chair and sat along the wall, what would you expect to gain from the experience? A: NOTHING!!! To make the event work for you, you need to get out and interact with people. LinkedIn is much the same. You can expect nothing from it, unless you put something into it. You need to make active use of it. There are five basic active uses of LinkedIn. The first is the professional profile.

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Just like when you head to the networking event, you need to not only be visible, but you need to put your best foot forward. On LinkedIn, you have the ability to create a profile for yourself. This is your face in the crowd at this online networking event. Be sure to take the time to present yourself well.

Note that this essentially is an electronic resume or brochure for you

• Don’t be shy and add a picture

• Provide a short statement of not just your title, but the value you offer

• Give a 30-Second Commercial like overview of what you are about

• List your work experience (listing anything that is reasonably relevant)

• Provide an overview of your education (as this can serve as means for lending credibility for you as well as be a point of common experience or affiliation with others)

• Seek some recommendations on the work you have done for and with others

• List impressive achievements and other experiences that might not come through in your work history (such as professional designations, awards and recognition).

The great thing about this profile is that there is no limit to how often you can revise it. So feel free to keep it up to date with whatever you are doing, producing or reading. Allow people to know as much as reasonably possible about you.

The “Kevin Bacon” Game

Kevin Bacon is a relatively well known and popular American actor. The idea behind the Kevin Bacon game — which is a popular pop culture trivia game – is to link any actor or actress through the movies they’ve been in, to Kevin Bacon.

Example: Mary Pickford was in “Screen Snapshots” with Clark Gable, who was in “Combat America” with Tony Romano who, 35 years later, was in “Starting Over” with Kevin Bacon. Three Steps.

In the 1990’s, computer scientist Brett Tjaden (University of Virginia) using the Internet Movie Database determined that Kevin Bacon was on average 2.8312 steps from any actor or actress (which placed him 668th of all actors and actress). Then using the database, he determined the overall connectivity of every actor and actress in the database. Among the top 50 were names such as Martin Sheen, Robert Mitchum, Gene Hackman, Donald Sutherland, Rod Steiger, and Shelly Winters.

In the magazine Nature, Duncan Watts and Steven Strogatz further reviewed this analysis and attempted to determine why an actor such as Burgess Meredith, appearing in 114 films, ranked in the top 20 when Gary Cooper with a similar number of films ranked even behind Kevin Bacon at 878th and John Wayne with 183 films only ranked 160th.

What they concluded was that while Gary Cooper and John Wayne appeared in a significantly greater number of movies, the movies they did appear in where similar movie types. In fact, over 50% of John Wayne’s movies were westerns.

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Burgess Meredith, on the other hand (who only appeared in approximately 60% of the movies as Gary Cooper and John Wayne) appeared in a wide variety of movies types: 42 dramas (including Of Mice and Men (1939) and Rocky (1976)); 22 comedies; 8 adventures; 7 action; 5 documentaries; science fiction, horror and a western; 4 thrillers; 4 crime movies; 2 children; 2 romance; 2 mysteries; 1 musical; and 1 animated film.

Here is the “take away” from the Kevin Bacon game and the analysis of the relativity connectivity of actors and actresses. First, take a look at your network. If it is unproductive or stagnant, look at whom you are involved with.

Does your network look like Burgess Meredith’s career? Great! Does your network resemble the career of John Wayne? If so, work to diversify your network.

If everything you do revolves around work, family, or one group of people, your network will have limited potential. To explore the real potential of your network, however, you need to live in lots of worlds. Get involved at work. Get involved at church, PTA, youth sports. Belong to a trade association outside your profession.

AmSpirit Member’s Business Named To INC Magazine’s 5000 Fastest Growing Private Companies List

Jeff Skinner, owner of Proforma Graphics and a member of the B2B Focus Chapter of AmSpirit Business Connections recently made INC Magazine’s annual list of the Nation’s 5000 fastest growing private companies. Proforma Graphic Services, a company that provides advertising and marketing services, came in at 4973 with a 43 percent growth.

This was reported in Columbus Business First. Click the following link to read more: http://www.bizjournals.com/columbus/blog/2014/08/inc-5-000-includes-44-fast-growing-central-ohio.html?ana=e_du_pub&s=article_du&ed=2014-08-20&u=o3GE0PadUYbXoog8G7+BjQvJ/kl&t=1408562701

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Small Talk To Big Business

Now remember, “small talk” is the warm-up and thus it should lead to a work out. The workout is talking business. To make this happen, eventually you need to transition from small talk to real business.

When this moment comes, you will know. Some time into your exchange, there will be a lull. Use this moment to get at a more meaty discussion on business (whatever that might be).

Be forewarned, however, this is not to suggest that you start to pitch them or set them up for a close. It merely suggests that once you have them comfortably engaged in conversation, you should ease into a more professional discussion of their business or your business.

G (Results)

For example, this might be a good segue … “Well, water skiing is likely not cheap … So what do you do professionally to pay for it?”

Do not try to steer them. For example a business coach, should not ask … “Do you use business coaches in your business?” … A financial advisor, should not go with … “How is your 401K doing these days?” … A promotional products person, should not jump to … “How do you use ad specialty items in your business?”

Do NOT push it. Keep the tone light and the sales probing to a minimum. If you do this right, you will have lots of opportunity to gather future business intelligence, pitch them, and close them. Remember, people do business with those they Know, Like & Trust.

Return To Small Talk

After the professional conversation has run its course, before the conversation ends, touch back on something related to your “small talk” conversation.

For example “Great talking with you. Assuming, you don’t get laid up in the hospital skiing between now and then, I would enjoy continuing our conversation over a cup of coffee sometime.”

Why is this important? By returning to “small talk”, you have demonstrated that you were listening and that you remembered. More subtly, however, you are reflecting back to a part of the conversation when they likely delighted in your interest in them.

AmSpirit Member Named To Rising Stars list for 2015

Darren McNair, a principle with Lardiere McNair, LLC and a member of the Arlington Chapter was recently named on the Rising Stars list for 2015 under Family Law. Along with this great achievement this is his fifth time making the list, previously he made the list in 2009, 2012, 2013 and 2014. To be eligible for inclusion in Rising Stars, a candidate must be either 40 years old or younger or in practice for 10 years or less. While up to 5 percent of the lawyers in a state are named to Super Lawyers, no more than 2.5 percent are named to Rising Stars. To read more on this program go to http://www.superlawyers.com/about/business_edition.html. To contact Darren, you can e-mail him at darren@lmcounsel.com.

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Members’ Milestone In The News

On July 28, 2014, the Newark Advocated shared the story behind Evelyn Frolking’s starting Studio Artiflora, her Granville-based floral studio. To read this story (entitled Granville studio florist celebrates 10 years), go to http://www.newarkadvocate.com/story/news/local/aces-of-trades/2014/07/28/granville-studio-florist-celebrates-years/13257731/ . Evelyn is a member of the Granville Chapter and can be reached at artiflora@gmail.com.

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AmSpirit Member Named Community Realtions Commissioner for the City of Columbus

Merisa K. Bowers member of the Columbus Chapter was recently chosen to serve as the Commissioner to the Community Relations Commission for the City of Columbus. She will serve a three-year term working to coordinate civic leaders, business leaders, citizens and elected officials on the same page on issues of ethnic, racial and cultural diversity.

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Article By Frank Agin Featured On Price Of Business Website

Frank Agin, founder and President of AmSpirit Business Connections, had a short networking article (entitled How To Avoid Cold Calling Larger Companies) posted on the Price of Business website. To view the article CLICK HERE. This site is a production of Kevin Price, the host of the Price of Business on Business Talk 1110 AM KTEK, M-F at 7 am CST; a nationally syndicated columnist, a guest on radio and TV shows around the country, author, and Publisher/Editor in Chief of US Daily Review (a national news site). He also writes a technology feature for the Huffington Post. He is frequently found on Fox News, Fox Business, and other programs.

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